关键词优化推广策略

标签:关键,关键词,优化,推广,策略 时间:2022年01月23日 阅读86次
键词优化策略:选热门关键词照旧长尾关键词优化,包括在title中的一些关键词,凸起这些关键词的密度,内部链接指向这些关键词页面等等,流量几乎都不是计划中的这些关键词带来的,在计划中的关键词也有好的排名,有些网站可能大部分流量靠那些热门关键词奉献,在做一个网站的seo关键词优化的时侯,是把重点放在做热门关键词照旧做长尾关键词呢?,可能只是页面中包含了用户查询的一两个关键词就排在了前面,2、用户搜索
Key word optimization strategy: choose keywords or long tail keywords, including some key words in the title, highlight the density of these keywords, the internal links to these keywords page, and so on, almost all traffic not with the cause of these keywords in the plan, the planned keywords also have good rankings, some sites may be most traffic on those keywords dedication, doing a website seo keyword optimization, is to focus on the long tail keywords keywords or do? , may be just the page contains the user query one or two key words in the front, 2, user search
关键词优化推广策略
Keyword optimization promotion strategy
关键词优化策略:选热门关键词照旧长尾关键词
Keyword optimization strategy: choose keywords or long tail keywords
许多SEOer或许都有如许的的经历——开始做一个网站seo的时候,总是先选一些计划中要排名的词语,期望由这些词语在搜索引擎上获得大量的流量。在这些词语中,有些人选的是些热门词,有些人理智一点,是一些在本身的能力内能做到的热门词语。然后在今后的过程中,集中许多的“资源”来做这些词语的排名,包括在title中的一些关键词,凸起这些关键词的密度,内部链接指向这些关键词页面等等。不过,在计划中的词语还没有排名的时候,许多人会发现网站已经有一些流量了。去分析流量就会发觉,流量几乎都不是计划中的这些关键词带来的,而是各类各样的长尾词。在计划中的关键词也有好的排名,依照网站的不同,有些网站可能大部分流量靠那些热门关键词奉献,而有些网站则不同。
Many SEOer may have such experience, began to do a website SEO, always choose some plan to rank in the first words, wish to gain by these words in the search engine on a lot of traffic. In these words, some person is some hot word, some reason, are in their own ability can buzz words. Then in the process of in the future, a lot of "resource" to focus for the words of rankings, including some key words in the title, highlight the density of these keywords, internal links to these keywords page and so on. However, at the time of the words in the plan hasn't ranking, many people will find the site there have been some traffic. To analyze traffic will find that almost all traffic not with the cause of these keywords in the plan, but various kinds of long tail words. Have a good ranking keywords that appear in the plan, in accordance with the different sites, some sites may be most traffic on those keywords dedication, but some sites are different.
那么,在做一个网站的SEO关键词优化的时侯,是把重点放在做热门关键词照旧做长尾关键词呢?
So, doing a website SEO keyword optimization, is to focus on the long tail keywords keywords or do?
为了看清楚这个题目,我们首先要来看看用户使用搜索引擎的情况。不要太多的数据参考,可以去回顾我们本身或许四周人使用搜索引擎的情况,就会发觉——
In order to see this problem, we must first take a look at the user use of search engine. Don't take too much data reference, can go to review our own maybe people around using a search engine, will find --
1、搜索引擎的搜索效果还远远没有到多余的时侯
1, the search engine's search results are far from to the extra time
所谓“搜索效果究竟有没有多余”,是指你随便搜索什么词语,都有一大堆你要的信息在搜索里。而如今的现实情况却是——就算输出了很长尾的词语去搜索,依然找不到他们要的信息。那些排在前面的网页,可能只是页面中包含了用户查询的一两个关键词就排在了前面,但不是想要得到的信息。现实上,用户要找的信息是存在的,因为许多网站要么没有SEO领会,要么遵从了误导的SEO方法,没有把本身的内容突显出来罢了。
So-called "are there any redundant search results", means you literally what search words, there are a lot of information you want in the search. Now the fact is, even if the output for a very long tail words to search, still can't find the information they want. Those at the top of page, may be just the page contains the user query one or two key words in the front, but not want to get information. In fact, the users to find information exists, because many web sites or no SEO experience, with either a misguided SEO method, without their own content is highlighted.
2、用户搜索时输出的关键词优化越来越长尾
2, when users search for output become more long tail keyword optimization
用户是能自我进修的。一个从来没有效过搜索引擎的人,让他去搜索几回,他也能晓畅如何能找到本身想要的信息了。那就是输出几个关键的信息点,就能把想要的内容找出来。虽然每年有许多新手使用搜索引擎,但看看别人的搜索历史记录就知道,输出的关键词越来越长尾德龙驾驶室总成,不设长尾词你是很难找什么信息的。而热门词的搜索量也没有想象的那么大。
The user can self study. Had never used a search engine, a person, let him go to search a few times, he can also understand how to find the information they want. That is the output of a few key information point, can want to find content. Although every year there are many novice using a search engine, but look at others' search history, the output is more and more long tail keywords, you do not set the long tail word is hard to find any information. And the hot word search volume is not so big.
应该晓畅:纵然那个关键词在页面中只出现了一次,搜索这个关键词仍然有机会让这个页面出如今搜索效果里。如果当用户输出的长尾关键词中有3个词语,你的网页上的3个词语都有了,那理论上来说网站开发,应该是你的这个网页排到前面才是青浦厂房装修,但实际是许多划一的网页被埋在很深的地方。由于搜索引擎不单要看你网页上是不是有这个关键词,还要看这些词在什么位置出现。
Should understand that even if the keywords in the page appears only once; search the key words still have a chance to let this page appear in search results. If the output when the user has three words in the long tail keywords, your website here are the three words, that, in theory, should be you this web page is up to the front row, but the reality is a lot of the same web page is buried in deep place. Because the search engine not only depends on you whether have the keywords on the web, also look at these words appear in any position.
那些遵从了误导的SEO方法的网站,是把一些紧张的位置让给了他们事先选定的词语,没有放这些用户搜索的长尾词。导致在这些热门的词语上他们可能竞争不了更有上风的网站,而那些原本该当属于本身的流量新疆人事考试,又被那些在紧张的位置放上了长尾词的网页给拿去了。
The misleading SEO methods that follow the website, is to put some important position to the words they had selected, not put these users search the long tail of words. Lead to compete in these hot words they may not have more advantages of website, and the original deserve their own traffic, and those in the important position on the long tail word to take it to the page.
从网站流量最大化的角度来说,毫无疑难的,长尾关键词优化才是最必要细致的。
From the point of view of maximize website traffic, there is no difficulty, long tail keyword optimization is the need to be aware of.
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